Direct Traffic refers to access to a website that occurs when users type the URL directly into the browser or use a bookmark. In the context of digital marketing for infoproducts, this type of traffic is an indicator of a strong brand and customer loyalty, as it suggests that visitors know and trust the brand or product. The increase in direct traffic can signal effective branding campaigns, customer satisfaction or a consolidated online presence. It is crucial for monitoring conversions and the effectiveness of marketing strategies.
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