In the context of digital marketing for infoproducts, "testimonial" refers to customer testimonials highlighting their positive experiences with a product or service. These reports serve as social proofThis helps to build credibility and trust among potential buyers. Effective testimonials usually include details about the results achieved, personal or professional transformation and satisfaction with the service. Used on sales pages, social networks and in email campaigns, testimonials can increase conversion rates. conversion and drive the purchase decision.
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