Social Listening is the process of monitoring and analyzing conversations and mentions on social networks about a specific brand, product or topic. In the context of digital marketing for infoproducts involves identifying insights into the target audience, their needs, pains and feedback on the products on offer. This strategy makes it possible to adjust campaigns, improve communication and create relevant content, boosting the engagement and sales, as well as strengthening the brand's presence in the digital market.
« Back to Glossary IndexSocial Listening
« Back to Glossary Index