Psychological Price is a pricing strategy which aims to influence the consumer's perception of the value of an info-product. Instead of using a round figure, such as R$100, the price is set at R$99.99, creating the impression of a lower cost. This technique is effective in digital marketingbecause it aligns with the way consumers perceive and react to prices, enhancing the conversion rate. It is important to consider the perception of value and the expectations of the target audience when applying this strategy.
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