A PQL is a lead who have tried the product and reached certain milestones that indicate a high potential of conversion.
Unlike MQLs, which are often identified by engagement With marketing campaigns, PQLs are qualified based on their interaction with the product, such as using a trial or freemium version of a software.
A company that uses the PLG (Product Led Growth) strategy manages to have PQLs because they qualify their leads through the use of their product.
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