Market research in the context of digital marketing for info-products refers to the systematic process of collecting and analyzing data on the target audience, competitors and industry trends. The aim is to identify consumer needs and desires in order to develop relevant digital products, define pricing strategies, choose promotion channels and optimize campaigns. This research can involve qualitative and quantitative methods, such as interviews, questionnaires and online data analysis, allowing entrepreneurs to create offers that better meet market expectations.
« Back to Glossary IndexMarket research
« Back to Glossary Index