Pay Per Click (PPC) is a strategy of digital marketing where advertisers pay a fee every time a user clicks on their ad. In infoproducts, this approach allows companies to promote courses, e-books or webinars in a direct and measurable way. PPC ads can be run on platforms such as Google Ads and social networks, making it easier to range for specific audiences. This technique is effective for generating qualified traffic quickly, optimizing the return on investment (ROI) in marketing campaigns.
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