Conversion Optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action, such as buying an info-product or subscribing to an email list. In the context of digital marketing, CRO involves analyzing user behavior, A/B testing and making adjustments to elements such as sales pages, forms and calls to action. The aim is to maximize the effectiveness of campaigns and improve return on investment, converting more visitors into customers.
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