MRR is a metric This is essential for companies operating under a recurring revenue model, such as subscriptions or licenses.
Refers to the total revenue a company expects to receive on a monthly basis from its customers.
The MRR is especially important for companies SaaS (Software as a Service) and other subscription-based businesses, as it provides a clear and predictable view of future revenue.
The difference between MRR and conventional revenue is that if the customer doesn't cancel, the tendency is for it to continue "dripping" every month. That's why it's so important to work on churn.
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