One Micro influencer is someone who has a relatively smaller following compared to mega influencers, usually between 10,000 and 100,000 followers
They tend to have a very engaged and niche audience.
They are valued for their authenticity and closeness to their fan base.
Brands often associate themselves with micro-influencers because, despite having fewer followers, they often have a higher rate of engagement. engagement and are seen as more trustworthy and genuine by their audience.
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