In the context of digital marketing, a Metric is a quantitative measure used to evaluate the performance of campaigns, actions and strategies.
Metrics provide valuable insights into success and areas for improvement, helping companies to make informed decisions.
If you post a link in an instagram story, a good metric to follow is conversion on the link, i.e. how many clicks divided by the number of people who viewed the story.
If 1000 people saw the story and 1 clicked, the metric of conversion is 0.1%.
Looking at metrics is important because you can see when something is wrong and act to improve it.
In the case of this story with conversion of 0.1%, several initiatives can be taken to improve this metric:
* Improve link positioning
* Improve Copy
* Improve the background image