Viral Marketing refers to strategies that encourage the rapid and widespread dissemination of information about info-products, through spontaneous sharing by users. It uses emotional, creative and surprising elements to engage the public and motivate them to share the content with their network. The aim is to increase visibility and attract new customers at a low cost, taking advantage of the power of social networks and digital word of mouth. A successful viral campaign can generate exponential results in sales and brand awareness.
« Back to Glossary IndexViral Marketing
« Back to Glossary Index