Relationship Marketing is a strategy that aims to build and maintain lasting relationships with customers, focusing on personalizing communication and building loyalty. In the context of info-products, it involves the use of techniques such as segmentation of audiencepersonalized e-mails, social media interactions and customer support, creating an experience that adds value and generates engagement. The aim is not only to sell, but also to understand and meet the needs of consumers, promoting a continuous cycle of purchase and satisfaction.
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