Performance Marketing is a strategy focused on measurable results, where each marketing action is evaluated based on its performance. In the context of infoproducts, this involves the use of paid ads, SEO, e-mail marketing and social networks to generate leads and sales efficiently. The aim is to optimize campaigns based on analytical data, adjusting tactics to maximize return on investment (ROI). This approach makes it possible to identify which channels and messages generate the most conversions, ensuring effective use of the budget.
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