Guerrilla Marketing is a strategy that uses unconventional, low-cost approaches to promote info-products in the digital environment. It relies on creativity and innovation to create impactful campaigns that stand out from market saturation. Examples include the use of social media in a viral way, provocative content and unexpected actions that generate engagement. The focus is on maximizing the return on investment (ROI) using limited resources, promoting the construction of a community around the product.
« Back to Glossary IndexGuerrilla Marketing
« Back to Glossary Index