O Life Cycle Marketing refers to the strategy of adapting marketing actions based on the different phases of an info-product's life cycle: introduction, growth, maturity and decline. In the digital context, this involves creating specific content and campaigns to attract, engage and retain customers at each stage. For example, during introduction, the focus can be on awareness and education, while in maturity, loyalty and upselling can be prioritized. This approach maximizes the potential of the info-product throughout its trajectory.
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