Conversational Marketing is a strategy of engagement which uses direct communication channels, such as chatbots and social networks, to interact with customers in real time. In the context of infoproducts, this approach allows companies to answer questions, offer support and conduct sales in a more personalized and agile way. The aim is to create a more engaging experience, increasing customer satisfaction and conversion rateby fostering dialogues that can clarify doubts and generate interest in the products on offer.
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