O LTV stands for Life Time Value, i.e. the total monetary value that a customer represents to a company throughout their relationship.
It's a metric which helps companies understand the real value of each customer and invest appropriately in acquisition and retention.
A company that has a subscription that costs R$ 100 per month and the average customer subscribes for 24 months, the LTV is R$2.400.
It is possible to increase LTV increasing the average ticket or improving retention.
Think about how many months you've been a Netflix subscriber. Even though the subscription isn't that expensive, the LTV is high because of retention.
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