Lead Nurturing is the process of cultivating and developing relationships with leads (potential customers) throughout the buying journey. In the context of infoproducts, it involves sending relevant and personalized content, such as informative emails, webinars and exclusive offers, to educate and engage these leads. The aim is to gradually guide them until they are ready to make a purchase, increasing the conversion rate and building trust in the brand. This strategy is crucial to maximizing the value of each lead.
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