Lead Magnet is a tool used in the digital marketing to attract and capture leads, especially in the context of info-products. It consists of offering valuable, free content, such as eBooks, webinars or worksheets, in exchange for the user's contact information, such as email. The aim is to generate interest and build a list of qualified leads, which can be nurtured for future sales campaigns. A Lead Magnet is relevant, aligned with the target audience and demonstrates the brand's authority on the subject.
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