In contrast to a Hot Lead, a Cold Lead is someone who may or may not be aware of your brand, product or service, but has not yet shown significant interest.
They may have had a superficial interaction with the company, such as visiting the website once or following the brand on social media, but have not yet taken actions that indicate an interest in buying. Approach a Cold Lead generally require different tactics from those used for hotter leads.
The strategy must focus on educating and nurturing this leadby providing relevant information and building trust over time. The aim is to raise the temperature of this leadby moving it along the sales funnel until you are ready for the conversion.
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