One Landing Page is a web page created specifically for a marketing or advertising campaign.
Its main objective is to convert visitors into leads or customers, whether through a form, registration, purchase or other desired action.
You know that ebook, webinaror any kind of free info-product, but you have to sign up by entering your email address?
The page that shows this is called landing page.
The creator wants to get as many emails as possible. In doing so, he turns a website visitor into lead. From there, his goal is to transform the lead as a paying customer.
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