A Customer Journey in digital marketing of infoproducts refers to the process that a potential customer goes through from first contact with the brand to purchase and loyalty. This journey is generally divided into three stages: **Awareness**, where the customer discovers the info-product; **Consideration**, where they evaluate their options and benefits; and **Decision**, where they finally make the purchase. Understanding this journey allows you to optimize marketing strategies, creating content and offers that meet the customer's needs and doubts at each stage.
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