CRM integration (Customer Relationship Management) in the context of digital marketing for infoproducts refers to the connection between customer relationship management tools and marketing platforms. This integration makes it possible to collect, analyze and manage user data, making it easier to segmentation of audiencecampaign automation and content personalization. This results in more effective interactions, better follow-up of leads and an increase in conversionoptimizing customer journey and boosting the sales of info-products.
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