One Influencer or influencer is a person who has the ability to influence the purchasing decisions of others due to their authority, knowledge, position or relationship with their audience.
In the digital context, influencers are often associated with social media platforms, where they have large followings and high interaction.
O influencer usually makes money through advertising for brands, also known as #publi.
The revenue potential of influencer has to do with:
* Audience size
* Engagement of audience
* Value of audience