Inbound Marketing is a marketing strategy focused on attracting, engaging and delighting customers through relevant and personalized content.
Rather than using intrusive advertising, inbound seeks to create value, educate and solve the public's problems, turning strangers into customers and brand promoters.
Tactics include blogging, SEO, social media and marketing automation.
Do you know when you have a problem and you search for the solution on Google and find an article explaining it?
This is usually an inbound strategy for that company. They'll try to get your email or cell phone to keep providing you with interesting content. In the end, they're trying to sell their product.
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