Heatmapor heat map, is a visual analysis tool used in digital marketing which displays user interaction data on a page. It highlights areas where visitors click, hover or navigate, using colors to indicate the level of activity. In the context of infoproducts, heatmaps help identify which elements, such as buy buttons or information sections, attract the most attention, allowing you to optimize the user experience and increase conversions through strategic adjustments based on audience preferences.
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