Google AdWordsGoogle Ads, now known as Google Ads, is an online advertising platform that allows advertisers to display ads in Google's search results and on its network of partner sites. In the context of digital marketing for infoproducts, Google Ads is used to drive qualified traffic to sales pages, capturing leads and increasing conversions. Through segmentation by keywords, paid ads can reach specific audiences interested in courses, e-books and other digital offers, optimizing the return on investment (ROI).
« Back to Glossary IndexGoogle AdWords
« Back to Glossary Index