O Conversion Funnel is a model that represents the user's journey from the first contact with an info-product to the final purchase. It is divided into stages: Attract (visibility), Engage (interaction with the content), Convert (making the purchase) and Loyalty (keeping the customer). Each phase involves specific strategies, such as lead generation, informative content and persuasive offers, with the aim of guiding leads through the funnel and maximizing conversion rates. conversionincreasing the profitability of the info-product.
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