Customer Experience (CX) in the context of digital marketing for info-products refers to the general perception that the consumer has when interacting with the brand, from discovering the product to after-sales support. It involves aspects such as the usability of the site, clarity of communication, perceived value and satisfaction with the content offered. A good CX is crucial for building customer loyalty, increasing engagement and generate recommendations, having a direct impact on conversion and the success of the info-product.
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