A Pricing Strategy in digital marketing for info-products refers to the methodology used to price online courses, e-books and webinars, taking into account factors such as production cost, target audience, perceived value, competition and profit objectives. It includes approaches such as value-based pricing, discounts, temporary offers and subscription models. An effective strategy aligns the price with the positioning of the product and maximizes the converting leads in sales, ensuring competitiveness in the digital market.
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