Creative Writing

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Creative Writing in the context of digital marketing for infoproducts refers to the practice of creating engaging and original content that captures the attention of the target audience. This includes creating persuasive texts, such as product descriptions, social media posts and sales emails, that use storytellingmetaphors and creative language. The aim is to highlight the value proposition of the info-product, stimulate interest and generate conversions, while establishing an emotional connection with the consumer.

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