In marketing, Scarcity is a psychological tactic used to create a sense of urgency.
By presenting a product or offer as limited in quantity, brands encourage consumers to take quicker action for fear of missing an opportunity.
When used correctly, the scarcity can be a powerful tool for boosting conversions.
You've certainly seen this strategy used when you go to buy a product or service and it appears that there are only 3 vacancies left.
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