In the context of influencer marketing, deliverable refer to the specific tasks, content or actions that an influencer undertakes to produce or execute as part of a partnership or promotional campaign with a brand.
These can include, but are not limited to, social media posts, stories, videos, blogs, mentions, reviews, participation in events, among others.
For example, a contract between a cosmetics brand and an influencer might specify that the influencer must make three Instagram posts and a YouTube video showing how to use the product. These posts and videos are the deliverable of this specific partnership.
A clear definition of deliverable is crucial to establish clear expectations between the brand and the influencer and to ensure that both parties know what is expected in terms of promotion and representation of the product or service."
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