E-mail Marketing is a strategy of digital marketing which uses email to communicate with potential customers and leads. In the context of info-products, it is an essential tool for nurturing relationships, informing about launches, offering valuable content and promoting sales. A segmentation of the contact list and the personalization of the messages are crucial to increase the relevance of the campaigns, generating more engagement and conversions. It's an effective way of building audience and maximize the return on investment.
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