Design Thinking is a human-centered approach that seeks to understand users' needs in order to create innovative solutions. In the context of digital marketing for info-products involves stages such as empathy, definition, ideation, prototyping and testing. The aim is to develop offers that really meet the demands of the target audience, carrying out in-depth research and testing. This methodology promotes collaboration between teams and encourages experimentation, resulting in more effective and attractive products for consumers.
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