Converting Leads refers to the process by which visitors or subscribers to an email list are transformed into paying customers of info-products. This involves several stages, such as nurturing leads through relevant content, attractive offers and effective calls to action (CTAs). The aim is to engage these leads by highlighting the benefits of the info-product until they are ready to make a purchase. A conversion successful results in increased sales and expansion of the business's customer base.
« Back to Glossary IndexConverting Leads
« Back to Glossary Index