Email conversion

« Back to Glossary Index

Email conversionin the context of digital marketing for infoproducts, refers to the action that a recipient takes after receiving an e-mail marketing. This can include actions such as clicking on links, making a purchase, signing up for a webinar or download content. The aim is to turn leads into customers, increasing the conversion rate and maximizing the return on investment (ROI). The effectiveness of email campaigns is measured by these conversions, which indicate the success of the nurturing strategy and engagement.

« Back to Glossary Index