User Generated Content (UCG) refers to any form of content created by consumers or users, rather than brands or companies. In the context of infoproducts, this can include reviews, testimonials, videos, blog posts or social media posts. UGC is valuable in digital marketingbecause it offers social proofincreases the confidence of potential customers and can improve the engagement. Strategies that encourage the creation of UGCs help to build a community around the info-product and increase its visibility online.
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