Community Led Growth is an approach to growth where companies and brands prioritize and rely heavily on the involvement and feedback of their customers. community.
Here in Brazil, this strategy is also called tribe marketing.
Rather than relying solely on traditional marketing strategies, this approach capitalizes on the loyalty, enthusiasm and insights of community to drive growth and innovation.
It recognizes the value of word of mouth, recommendations and brand advocates in organic and sustainable promotion.
A great example of community led growth is Nubank. It has created a legion of fans who form a community and help the company grow.
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