O Co-marketing is a strategy in which two or more companies collaborate on marketing initiatives to promote something together.
This could be a product, service, content or other offer. By teaming up, companies can take advantage of each other's strengths and audiences, broadening their reach. range and potentially reducing costs.
These partnerships are beneficial because the two companies share resources and benefit from the results.
You know those Nike limited editions with luxury brands? That's co-marketing.
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