A Marketing Automation refers to the use of technology and software to automate repetitive tasks related to marketing.
These tasks can include sending emails, segmentation of leads, lead scoring, customer interaction tracking and much more.
By automating manual tasks, companies can save time, reduce errors and optimize their marketing campaigns for more effective and efficient performance.
You know that page where you left your email address to download an ebook and then started receiving content in your email? So... that company uses some kind of marketing automation to send you a sequence of emails once you sign up.
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