SWOT analysis is a strategic tool that assesses the Strengths, Weaknesses, Opportunities and Threats of a business. In the context of digital marketing for info-products, allows you to identify internal aspects (strengths and weaknesses) and external aspects (opportunities and threats) that influence performance. Strengths can include unique content, while weaknesses can be a lack of brand recognition. Opportunities can arise from market trends, and threats can involve intense competition. This analysis helps guide more effective and targeted marketing strategies.
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