In digital marketing, Algorithm is a **set of rules and procedures** that digital platforms, especially social networks and search engines, use to determine the visibility or ranking of content.
These algorithms are designed to offer users high-quality, relevant content, but they are also influenced by commercial goals.
Understanding algorithms is crucial for marketers, as it determines the visibility of posts and ads to users and can influence the effectiveness of campaigns.
Often, creators are encouraged to create content in a specific format because the social network they use is giving them more range for that format. This became clear in the case of Reels on Instagram.
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