In digital marketing, o Reach is the total number of people who have been exposed to a specific message or piece of content. Be it a social media post, advertisement or any other type of online communication.
O range helps brands understand how many people have actually seen their content.
It is essential to distinguish between range e impressions; while range is the number of unique users exposed to the content, the impressions indicate the total number of times the content has been displayed.
This means that if a person has viewed the content 10 times, the range is 1, but they had 10 impressions.
Similarly, if 10 people have seen the content 1 time, the range is 10 and the content was 10 impressions
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