AIDA is a marketing model that describes the stages a customer goes through in the buying process.
It starts with Attention (or Awareness), where consumers become aware of a product;
Interest, where they show curiosity;
Desire, where an intention to buy is formed;
Action, where the purchase is made.
If you look closely at the best info-product advertisements or offers, they often use the methodology AIDA to attract your attention, arouse your interest and desire and, in the end, call you to take action (buy).
« Back to Glossary Index